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Tible

Project
HAWK Omnichannel CX – Webdigital marketing production platform
Published
From 2010 - 2018
Solution
Workflow-based production of folders, brochures and POS materials
Services
Platform development, UX, integration, automation, support
Roles
Architecture, development, configuration, management
Collaboration
Client: Creative Media Network · Users: AS Watson, Formido, Makro, SPAR, and others
From idea to print-ready folder – automated, controlled and consistent. In a time when speed and brand integrity are crucial, the HAWK Omnichannel CX platform offers a powerful solution for marketing production.

Challenge

Creating folders, brochures and POS materials is time-consuming and error-prone when done manually. For organizations with weekly campaigns and lots of product information, a controlled, scalable and automated process is essential.

Approach

Based on the HAWK platform, Tible developed an omnichannel content production platform that brings together multiple functions:

  • Workflow management: every step – from briefing to approval – is transparent and controllable
  • Asset management: all visuals and texts in one central location
  • Automated layout: templates are automatically filled with price, image and product text
  • Preview & correction rounds: users can adjust concepts before final approval
  • PDF output: certified for print and suitable for online distribution

Result

  • Up to 70% time savings in marketing materials production
  • Always current product data from connected sources
  • Consistent brand appearance across all channels
  • Fewer correction rounds and lower error rate
  • One platform for creation, approval and delivery

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