Project

HAWK Omnichannel CX – Webdigital marketing production platform

Published

From 2010 - 2018

Solution

Workflow-based production of folders, brochures and POS materials

Services

Platform development, UX, integration, automation, support

Roles

Architecture, development, configuration, management

Collaboration

Client: Creative Media Network · Users: AS Watson, Formido, Makro, SPAR, and others

From idea to print-ready folder – automated, controlled and consistent. In a time when speed and brand integrity are crucial, the HAWK Omnichannel CX platform offers a powerful solution for marketing production.

Challenge

Creating folders, brochures and POS materials is time-consuming and error-prone when done manually. For organizations with weekly campaigns and lots of product information, a controlled, scalable and automated process is essential.

Approach

Based on the HAWK platform, Tible developed an omnichannel content production platform that brings together multiple functions:

Workflow management: every step – from briefing to approval – is transparent and controllable
Asset management: all visuals and texts in one central location
Automated layout: templates are automatically filled with price, image and product text
Preview & correction rounds: users can adjust concepts before final approval
PDF output: certified for print and suitable for online distribution