Challenge

Creating folders, brochures and POS materials is time-consuming and error-prone when done manually. For organizations with weekly campaigns and lots of product information, a controlled, scalable and automated process is essential.

Approach

Based on the HAWK platform, Tible developed an omnichannel content production platform that brings together multiple functions:

• Workflow management: every step – from briefing to approval – is transparent and controllable
• Asset management: all visuals and texts in one central location
• Automated layout: templates are automatically filled with price, image and product text
• Preview & correction rounds: users can adjust concepts before final approval
• PDF output: certified for print and suitable for online distribution

Result

• Up to 70% time savings in marketing materials production
• Always current product data from connected sources
• Consistent brand appearance across all channels
• Fewer correction rounds and lower error rate
• One platform for creation, approval and delivery