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Project
Pels Rijcken – Young Masters Employer Branding Website
Published
2011
Solution
Microsite for labor market communication
Services
Web design, content strategy, development
Roles
Strategy, design, implementation, content guidance
Collaboration
Employer branding by Tible
Pels Rijcken is a leading Dutch law and notary firm, known among other things as the State's house counsel. To attract young legal talent, Pels Rijcken attaches great value to strong positioning as an employer.

Challenge

In 2011, Pels Rijcken wanted to profile itself as an attractive employer among law students and young professionals. There was a need for a separate online environment that:

  • Makes the unique work atmosphere and training opportunities at Pels Rijcken visible
  • Puts the culture of young employees at the center
  • Facilitates the step towards applying in an accessible and inspiring way

Approach

We developed a separate Young Masters website, fully focused on employer branding. The focus was on:

  • A contemporary, fresh appearance suitable for young lawyers
  • Personal stories of employees ('young masters') in text and image
  • Information about internships, training and growth opportunities
  • Clear call-to-actions towards application and contact

Result

The Young Masters website offered Pels Rijcken a powerful tool to distinguish itself in the job market for young legal talents. The site was positively received by students and contributed to a stronger influx of suitable applicants.

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