Challenge

During the Menkehorst trade fairs, thousands of products are presented in a physical space, often organized at short notice. There was a need for a digital solution to help visitors explore, compare, and place orders directly, while providing suppliers with real-time insights into interest and order volumes.

Approach

Tible, in collaboration with TSD (developer of WinTree, the leading ERP system for nurseries), developed an event-specific app based on the HAWK platform. This solution:

• Provides visitors with a mobile interface to quickly find products and save favorites
• Supports direct order registration on the trade fair floor
• Fully integrates with WinTree for suppliers, enabling automatic order processing
• Delivers real-time statistics to organizers for logistical and commercial optimization

Result

• A digital layer over a physical fair – frictionless
• Shorter order cycles and better follow-up thanks to ERP integration
• Improved user experience for both visitors and growers
• Scalable solution for future editions or sector-wide deployment