Innocent wanted more than a traditional campaign. They were looking for a digital solution that brought the brand values – optimism, sustainability and humanity – to life in a personal way. The tool had to be simple, cheerful and safe, and suitable for a broad target group.
Tible developed a web application where users could write their own letter to their future self. They could:
The branding, tone of voice and flow were closely aligned with Innocent's style – light, playful and 100% human. The app was built as a standalone microsite, with integrations for email delivery and time-slot-based sending.