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Tible

Project
Innocent – "Future Me" Campaign & App
Published
2015
Solution
Interactive web app for campaign activation
Services
UX/UI design, front-end & back-end development, email integration
Roles
Technical realization, brand translation in UX, hosting & monitoring
Collaboration
Creative concept: Innocent campaign agency BasenCoen
For the well-known smoothie brand Innocent, Tible developed an interactive app in collaboration with the campaign team as part of the "Future Me" campaign. The campaign focused on awareness, sustainability and a smile for later: users wrote letters to their future selves.

Challenge

Innocent wanted more than a traditional campaign. They were looking for a digital solution that brought the brand values – optimism, sustainability and humanity – to life in a personal way. The tool had to be simple, cheerful and safe, and suitable for a broad target group.

Approach

Tible developed a web application where users could write their own letter to their future self. They could:

  • Choose a delivery moment in the future (e.g. 6 months or 5 years)
  • Optionally add their own photo or illustration
  • Store the letter safely (with email reminder at chosen moment)
  • Share the experience via social media

The branding, tone of voice and flow were closely aligned with Innocent's style – light, playful and 100% human. The app was built as a standalone microsite, with integrations for email delivery and time-slot-based sending.

Result

  • Very many submitted letters within the first campaign weeks
  • Many shared messages on social media with positive brand association
  • High engagement through personal, emotional involvement
  • App as reusable activation form for future campaigns

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