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Tible

Project
Eniro Reklamfabrikken – Online campaign platform
Published
2009
Solution
Creative application for banners, scalable hosting platform
Services
Web application, hosting, CMS, infrastructure
Roles
Technical realization, platform architecture, hosting & monitoring
Collaboration
Creative partner: Ogilvy Amsterdam
In collaboration with Ogilvy Amsterdam, Tible developed the campaign website for Eniro, the Swedish phone directory. The project focused on massive interaction, where users could create personalized banners with uploaded image and video material.

Challenge

Due to the expected peak load – up to 3 million visitors per week and more than 1000 GB of data traffic per day – a robust, scalable platform was required that could continuously guarantee high performance. The online creative environment also had to be intuitive and user-friendly.

Approach

Tible developed an advanced web application that allowed visitors to design banners in real-time. In addition, we provided:

  • A specially configured platform consisting of 18 servers and 3 load balancers
  • CMS integration for management and publication
  • Hosting and monitoring completely within the Tible platform

Result

  • Smooth processing of millions of user interactions per week
  • Stable performance under high load
  • User-friendly and creative online experience
  • Seamless collaboration between creative (Ogilvy) and technology (Tible)

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